“I’m really into this record right now,” Rob said. “We have a long way to go, but it’s the most free-sounding record I feel like I’ve made in a long, long time.”
He continued, “As time has gone on, I feel at different moments in my career I’ve made a record that’s significant for that time period. With WHITE ZOMBIE, ‘Astro-Creep’ was the significant record at that time for that band. Then the next one was ‘Hellbilly Deluxe’, my first solo record. You make other records and they’re cool and they’re good, they have good songs, but you haven’t really turned the page to a new thing. I feel like this record is the beginning of the next phase of what I’m doing. It’s just a big, crazy, live-sounding record. I just love it. It’s hard to describe, but every once in a while a creative vein opens up and you head off in a direction that’s just… you don’t question it because it doesn’t happen that often, let’s put it that way.
He added, “One of the things that I think is the reason for this freedom is, once you have success, whether you know it or not, you subconsciously want to achieve more success or maintain the success that you’ve had. So, obviously, if you write a hit song, you try to write other hit songs. That’s sort of the nature of the game. But, with the fact that nobody really buys records anymore, I’m not really sure what constitutes a hit record or a hit song. Those rules don’t quite apply anymore, because you’re not going to sell millions and millions of records no matter what you do. It just doesn’t happen anymore really. So, because of that, you feel like, fuck it, who gives a shit? And because you feel that way, you almost feel like a new band does. You’re not chasing the dragon anymore, you’re just being creative and coming up with great stuff. And that’s usually when you do have hits, strangely enough, because you’re just creatively free at that moment.”
The new ROB ZOMBIE album is being produced by Bob Marlette, who has previously worked with everyone from BLACK SABBATH and ALICE COOPER to WILSON PHILLIPS and LYNYRD SKYNYRD.