Wednesday, May 15, the Stadio Olimpico in Rome was the stage for the 2024 Coppa Italia Final, featuring a special performance by Rockin’1000, the largest rock band in the world.
To celebrate one of the most anticipated events of the year, Rockin’1000 delivered a unique performance during the opening ceremony, commissioned by Lega Serie A and organized by Master Group Sport, accompanying the reveal of the Cup and the players’ entrance onto the field with one hundred musicians.
Before a crowd of over 65,000 spectators, Rockin’1000 delivered a special performance where one hundred musicians from all corners of Italy came together to perform some rock classics in unison with 30 drums, 40 guitars, and 30 basses. The youngest musician, an 11-year-old guitarist from Monza, and the oldest, a 74-year-old bassist from Terracina, highlighted the diverse range of talent. From Led Zeppelin to Jimi Hendrix, to Metallica and, of course, Seven Nation Army, the hundred musicians energized the Cup reveal in an unprecedented manner. The sporting event, broadcast live on Mediaset networks on May 15, was the absolute leader of the prime time slot with 7,176,000 total viewers and a 33.77% share.
Fabio Zaffagnini, CEO of Rockin’1000, commented: “The ceremony of a major sporting event was a new adventure for us and confirmed how adaptable and surprising the Rockin’1000 project can be in any context. Managing to condense everything into a few minutes, even from a production standpoint, was yet another “impossible” mission successfully accomplished. What can I say, we love it when a plan comes together.”
In addition to international concerts featuring 1000 musicians – the next of which will be on September 14 in Portugal at the Leiria Municipal Stadium – Rockin’1000 has developed a series of formats and activities for brands (such as Fastweb, EY, L’Oréal, and Lego, to name a few) and continues to work as an entertainment powerhouse in major ceremonies and corporate events.
Rockin’1000 – The Biggest Rock Band on Earth
Rockin’1000 is the largest rock band on earth, engaging a global community of over 80,000 musicians who come together to create spectacular concerts in stadiums around the world. Founded in 2015 with the goal of bringing the Foo Fighters to Cesena, thanks to a viral video that went global, the band has become a worldwide phenomenon, selling out prestigious stadiums such as Stade de France in Paris, Allianz Parque in São Paulo, Commerzbank Arena in Frankfurt, Stadio Artemio Franchi in Florence, Civitas Metropolitano in Madrid, and many others. With thousands of instruments and voices playing in unison, Rockin’1000 offers a unique show that celebrates the history of rock and promotes inclusion, friendship, and togetherness as core values.
For more information: www.rockin1000.com
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Metal Shock Finland (World Assault ) 