Rock band 616, led by frontman Matthew Lidwin, has just released a powerful new music video for their latest single, “Cinderella Valentine,” filmed live at the iconic Sun Studio in Memphis, Tennessee—the birthplace of rock ‘n’ roll.
The “Cinderella Valentine” video captures the raw energy and vulnerability of a live performance with zero digital polish—just pure analog soul. Shot in the same room where rock was born, the visual immerses fans in a sound that feels both timeless and fresh, blending the grit of classic rock with the haunting romanticism that 616 is known for.
From the age of 14, Matthew Lidwin—the driving force behind 616—has always had a relentless “go get it” attitude. Now 33, he’s taken that energy and built a global fanbase with seven songs hitting #1 on various charts. A true rock ‘n’ roll visionary, Matthew has worked with icons like professional skateboarder and MTV star Bam Margera (Jackass, Viva La Bam, CKY), and even brought in HiM’s legendary drummer, Gas Lipstick, to lay down drums on one of his signature classic rock tracks.
Seven years ago, Matthew signed with the legendary Cleopatra Records. But even with industry success, he wasn’t content with following the trends. He told producer Kyle Perera, “I want to make history. I want to do something different.” That vision led 616 to the birthplace of rock ‘n’ roll—Sun Studio in Memphis, TN. In a bold move during the digital age, the band recorded live to tape, just like the legends before them—Elvis Presley, Johnny Cash, B.B. King, Jerry Lee Lewis.
“I wanted to walk in the footsteps of the people who created rock ‘n’ roll,” says Matthew. “To make something that couldn’t be forgotten. Something raw. Real.”
Driven by a deep respect for the past and a fire to stand out in the present, Matthew made sure this project pushed his limits. “I wanted to make myself nervous again. To throw myself into the same shoes as the legends and stand for rock ‘n’ roll—because not many do that anymore. I paid my respects. I always will.”
Now sober and sharper than ever, Matthew is ready to bring 616 into a new era—one with more edge, more energy, and more authenticity. With a new lineup soon to be announced, fresh songs being recorded, and a brand new music video on the way, 616 is set to reignite the fire this spring.
A new full-length vinyl album will be released via Cleopatra Records this summer, delivering the best of Rock, Goth, and Roll. New 616 releases are available now, and the road is calling.
Join the journey. The resurrection of rock ‘n’ roll is here. 616 will see you on stage.
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