This year, Rockin’1000 celebrates a remarkable milestone: ten years of music, passion, and innovation. Founded in 2015 with the ambitious dream of gathering 1000 musicians to invite the Foo Fighters to perform in Cesena, the project has since evolved into a global phenomenon, redefining the concept of musical communities and taking the band to some of the world’s most iconic stadiums.
To commemorate this major achievement, Rockin’1000 has launched a dedicated communications campaign around its new membership plan, an annual subscription allowing supporters to participate actively in the project. The launch is accompanied by a thrilling video manifesto that introduces a new slogan: “Take a walk on the rock side.” Created in collaboration with creative agencies DUDE and OCULAR LAB, the video invites everyone to discover and nurture their inner love for music, showcasing the collective spirit and passion behind the Rockin’1000 community. The video, in just over a minute, highlights the power and energy of the world’s largest rock band, encouraging fans and musicians alike to join the movement. Members enjoy exclusive benefits and are offered a more active role in future events and initiatives, strengthening ties with the community and providing continuous support for the project’s evolution.
“It’s been 10 years of challenges, unimaginable successes, and major transformations. We’ve given thousands of talented musicians experiences usually reserved for rock stars, promoting values like inclusion and commitment, all driven by a healthy, albeit wild, ambition. This celebration marks the foundation for the next 10 years. We’re reaching out to budding musicians, those who steal every free moment to play, and anyone who’s left their instrument gathering dust in the basement. We want to give them the chance to play every day, from local pubs to the biggest stadiums,” said Fabio Zaffagnini, CEO and Founder of Rockin’1000.
Davide Labò, Creative Director at DUDE, adds: “For years now, almost every brand has sought to build its community. Rockin’1000, on the other hand, has this collective spirit ingrained in its DNA, as much as electric guitars, basses, and drums. The challenge now is to find ways to reach and engage more people, even beyond Italy, inviting them to embrace their rock side and making the biggest rock band in the world even bigger.”
Luca Manulli, Co-Founder & Creative Director at Ocular Lab, comments: “Collaborating with Rockin’1000 has been a natural meeting point between creative vision and the rock universe, with all its energy and visual power. After working on the brand identity, the development of the video manifesto was a coherent evolution, in line with the path already taken. It’s a project that fits into an authentic, ambitious, and unconventional initiative, uniquely combining music and community.”
There are many exciting developments to mark this tenth year. Today, Rockin’1000 announced Rockin’1000 10 Years Celebration, a special two-day event in Cesena, where it all began. On Saturday, July 26 and Sunday, July 27, at Orogel Stadio Manuzzi in Cesena, the festivities will feature two distinct shows over 48 hours, with 2000 musicians and a lineup of special guests, different for each night. Tickets will be available starting from noon on Friday, March 7, at the Vivaticket website.
The next international concert will be in Leiria, Portugal, following the success of 2024. Rockin’1000 returns to the stunning Estadio Municipal on Saturday, September 6, with MOT. Tickets available at https://rockin1000portugal.pt/.
From Humble Beginnings to Global Success
In 2015, a tribute video to the Foo Fighters went viral, amassing over 60 million views and transforming Rockin’1000 into an ever-growing reality. What started as a simple desire by a group of fans to bring their favorite band to town has evolved into a structured organization, becoming a Benefit Corporation (SRL) with a clear mission: to promote music as a universal form of connection.
Over the past decade, Rockin’1000 has taken its spectacular shows to some of the world’s most prestigious stages, including Stade de France before 55,000 spectators, and in countries such as Brazil, Germany, Spain, Portugal, and of course, Italy. The ability to unite 1000 musicians in iconic performances has attracted international fans, media, and global brands. Rockin’1000 is not just a music project; it’s a community that today boasts nearly 100,000 active members, musicians, and fans from over 50 countries. With an innovative entrepreneurial vision, the organization has integrated a robust technological platform to manage its activities, focusing on unique participant experiences and collaborations with major global brands in the music, tech, and lifestyle sectors.
Over the last decade, Rockin’1000 has proven to be more than a band: it’s a cultural movement that continues to break the barriers of traditional live music. The next ten years will see the introduction of new initiatives aimed at strengthening the global community, increasing inclusivity, engaging new generations of musicians, and expanding partnerships with corporate collaborators who wish to align their values with a project that merges art, technology, and collective participation.
Key Numbers
- Over 100,000 musicians registered in the global community
- More than 20 concerts in international stadiums
- A total live audience of over one million spectators
- Collaborations with global brands such as Stade de France, MOT, Fever
- Consistent presence in international trade media
- Multiple awards in the music and cultural sectors
The story of Rockin’1000, recognized as a case study in the world of marketing and communication, is often cited in corporate conventions and university lectures. It represents a model of innovation and brand building, starting from online virality and evolving into stadium concerts and collaborations with artists and major commercial partners. The organization has developed a winning formula that combines engagement, storytelling, and community, offering companies an ideal platform to interact with a wide and intergenerational audience.
ROCKIN’1000 – The Biggest Rock Band on Earth – is the product of a crazy love for an idea and a viral video featuring 1000 musicians playing in unison. The initial goal was to convince the Foo Fighters to perform in Cesena, Italy. It worked, and the band accepted the invitation. Since then, ROCKIN’1000 has grown both as a band and a community, becoming a fearless global tribe of 100,000 music enthusiasts from all over the world. Today, ROCKIN’1000 brings rock music to stadiums across the planet, creating a unique experience that bridges the gap between musicians and spectators, celebrating music as a universal language and writing a new chapter in rock history. www.rockin1000.com – IG / FB / X / YT / LK: @rockin1000
DUDE is an independent group with offices in Milan and London, founded by Davide Baldi and Lorenzo Del Bianco in 2008. Operating across the sectors of communication, advertising, design, branding, events, entertainment, motion picture, and marketing, DUDE Group controls four companies and holds stakes in various others.
OCULAR LAB is a Milan-based motion design studio, specializing in creating out-of-the-box visual content for both Italian and international clients. Since 2017, it has blended diverse techniques to develop original projects for brands such as McDonald’s, Amazon, Universal Music Group, Barilla, Lavazza, AC Milan, Rockin’1000, Campari, and Puma. Every production is characterized by an experimental, multidisciplinary approach that transforms each story into a unique visual experience.
More information: 10-Year Landing Page
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