The highly anticipated new album by classic blues rock band CRY FOR MERCY, ‘This Machine,’ is set for release in April 2025. The North Wales powerhouse trio delivers a raw, unapologetic collection of music that stands as their best work to date.

Ahead of the release, the band have released a new video for album track, ‘Show Me.’

Formed in late 2018, Cry for Mercy has become a standout force in the UK underground rock scene, known for their exciting live performances and signature blend of classic blues rock with a hard-hitting modern twist. Their critically acclaimed releases to date have earned the band widespread praise, and their upcoming new album, This Machine, promises to satisfy fans of classic ’70s-infused blues rock.

Cry for Mercy draws deeply from the rich tradition of British blues rock, paying homage to the greats while pushing boundaries with modern influences. Their sound is defined by the soulful, commanding vocals of frontman Kev Plant, the evocative, guitar-driven melodies of Andy Cutty, and the dynamic, thunderous beats of their rhythm section (This Machine features Kev on bass guitar and his son Aled on drums). Described by critics as “AC/DC fronted by Paul Rodgers,” the band’s distinctive style has become their hallmark. Praised for their “luxuriant guitar work” and “muscle-bound drumming,” Cry for Mercy embodies the essence of classic blues rock with a fresh, high-energy edge.

The band’s relentless passion and dedication have propelled them to prominence in the UK rock scene. As finalists in major competitions like Hard Rock Hell’s Highway to Hell and North Wales’ BOA (Bloodstock Festival) Metal to the Masses, Cry for Mercy have showcased their talent on iconic stages. The band has shared stages with renowned acts like The Quireboys, Danny Bryant, Pat McManus Band,Chantel McGregor, and Warrior Soul, delivering unforgettable sets at festivals such as Wildfire Festival in Scotland and the prestigious Breaking Bands Festival. Their performances are a testament to their experience, professionalism, and the raw chemistry of a classic power trio.

The new album, ‘This Machine,’ has been a labour of love for the group. Self-funded by the band and recorded at Absolute Studios in Salford under the guidance of trusted producer/engineer Ben McEwan, the album captures the raw chemistry and creative energy of Cry for Mercy at their best.
Musically, This Machine pushes boundaries, incorporating influences from soul, Motown, and classic blues-inspired rock to create a dynamic soundscape. From full-throttle rockers like Walking With The Enemy, the emotive and compelling tonality of Show Me, to the beautifully crafted ballad Nothing At All, Cry for Mercy channels raw emotion and rich soundscapes throughout this new album.

Vocalist Kev Plant says, “The new record really brings out the best in our songwriting, building on the style that we have developed over the last five years but also utilising some of the techniques we have developed in the studio to expand the sound without detracting from who we are as a band.

The subtle use of keyboards and the layering of the guitars is a little different for us, but the results are the best record we have made to date.

We again worked really quickly in the studio, and the whole thing was recorded in six days. This is a reflection of the care with which we approached the process—making sure all of our ideas were recorded and rehearsed to studio standard, while still leaving room for some creativity during the recording. We feel that this is reflected in the results.”

At its core the new album, ‘This Machine’, is a raw, unapologetic dive into the human experience—love, heartbreak, resilience, and the search for meaning, all laid bare with the grit and soul that classic blues rock fans live for. Every track feels like a conversation, pulling listeners into stories that echo their own lives, rich with authentic, heart-stirring lyrics. This is music that grabs you by the collar and speaks straight to your soul; unfiltered, real, and deeply resonant.

‘This Machine’ is more than just an album; it’s a personal, cathartic, and shared expression of Cry For Mercy’s artistry, poured out for classic rock fans to connect with and enjoy. “We love it… We hope you do too,” says the band.

‘This Machine’ by Cry for Mercy is released 4th April 2025.

Album Tracklist:

1. A Thing About Me
2. Show Me
3. Walking With The Enemy
4. All My Life
5. Let Me Be
6. Nothing At All
7. Moments
8. Saving Grace
9. I Don’t Mind
10. Sometimes
11. You Can’t Help Me
12. This Time

Cry For Mercy is:

Vocals, Bass, Acoustic Guitars – Kev Plant
Guitars – Andy Cutty
Drums, Percussion – Aled Plant

Connect with Cry For Mercy:

. Official website: https://www.cryformercy.co.uk
. Facebook: https://www.facebook.com/cryformercyofficial
. X (Twitter): https://www.x.com/cryformercy3
. Instagram: https://www.instagram.com/cryformercyofficial
. Bandcamp: https://www.cryformercy3.bandcamp.com