
ROADRUNNER has issued the following:
Guitar World has kicked off a new column called “Dear Record Label,” in which folks who work here at Roadrunner will answer questions that up-and-coming bands need the answers to. The first question is fielded by our Senior VP of New Media and Global Business Development, Jon Satterley, and he’s asked, “Does having a strong social media presence mean we don’t need a website?”
His response, in part: “Most bands find it easier to quickly launch a Facebook page and update it (as well as find new fans) than to go through the (potentially daunting) task of creating a artist.com website. However, there are many compelling reasons for starting out with your own domain and band site, then utilizing social networks as recruiting tools for your own ‘world.’…Ultimately, the equation should not be either/or. The best thing to do is to roll out a web/online presence for your band that harmoniously utilizes the social networks and your own site, with the ultimate goal of making your band site the premium place for your fans to converge and enjoy your content.”
There’s much more, of course. Click here to read the whole thing.








