LED ZEPPELIN will receive the inaugural International Lifetime Achievement Award at the ECHO awards in Berlin, Germany on March 21.

Guitarist Jimmy Page and bassist John Paul Jones will accept the award on behalf of the band. Singer Robert Plant is unable to attend the event since he has a concert scheduled the same night in Singapore.

The New York Times reported earlier in the month that LED ZEPPELIN is in negotiations with a number of subscription music services — including Spotify, Rdio and Rhapsody — for the exclusive right to stream the band’s catalog.

ZEPPELIN has sold more than 111 million albums in the United States, including 840,000 in 2012.

The band waited until 2007 to make its albums available through iTunes.

LED ZEPPELIN‘s concert film, “Celebration Day”, which is available on CD, DVD, and Blu-ray disc, sold 101,000 copies in the United States in its first week of release to land at position No. 9 on The Billboard 200 chart. The package arrived in stores on November 19, 2012 via Swan Song/Atlantic Records.