The 2012 edition of The Sunflower Jam will take place on Sunday, September 16 at the Royal Albert Hall in London, England. The evening, hosted by actor Jeremy Irons, will consist of many very special performances from confirmed artists such as Bruce Dickinson (IRON MAIDEN), Ian Paice (DEEP PURPLE), Mark King, Alfie Boe, Brian May (QUEEN) and Kerry Ellis and John Paul Jones (LED ZEPPELIN).

Jacky Paice, wife of Ian Paice, set up The Sunflower Jam charity in 2006 to help people treat cancer within the UCLH (University College London Hospitals). Now the charity raises acceptance of an integrated approach in medical treatment. By educating, supporting, informing and developing services around patient-centric care, and by bringing together doctors, health professionals, scientists and patients, alongside an array of musicians who not only perform but support the cause, the organizers aim to create a wider network of support and raise awareness through their event.

The charity will work by supporting initiatives set up to bridge the gap between integrated, functional and conventional medicine with a natural approach to wellness for children, young people, adults and their families with a range of acute and chronic emotional, mental and physical conditions.

Jacky Paice says, “As time has gone on, we have learnt so much about what can be done to help treat cancer in a natural way. I am honored to be hosting my sixth annual event this year. Personally, this is the most important year for raising awareness and funds as the percentage of people being diagnosed with cancer is rising.”

Adds Bruce Dickinson: “The Sunflower Jam is a great night out and a fabulous meeting of musical styles and personalities for a unique and very worthy cause.”

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Source: Blabbermouth.net