Platinum PR has issued the following:

London based custom jewellery company Seventh Circle Artworks is proud to announce the release of the new “Mi Ruina” Ring designed by lead vocalist of the Los Angeles based metal band My Ruin and Blasphemous Girl designer Tairrie B on December 15th, 2011.

 “When Alex Palmer approached me a few months back with the idea of collaborating on a high end design with him for his company SCA we were in the final stages of mixing our new album and I thought it would be a great opportunity for my two passions to come together and inspire each other. I began deconstructing and customizing one-of-a-kind limited edition merch for my band many years ago and in 2009 I launched my own online store for BGD [Blasphemous Girl Designs] I love the concept of iconic, religiously cathartic statement pieces and covet worthy adornments. I put a lot of love and time into my collections which are all handmade and heartfelt. I think this is what the fans of my band appreciate about my designs and why I have such a loyal and dedicated following for BGD. I was flattered when Alex reached out to me wanting to work together. He is also a musician himself and we relate to one another as artists. With the “Mi Ruina” Ring I wanted to create a keepsake that would have a timeless yet otherworldly feel to it and I think we achieved that. Although the number seven has a history that goes way back with deep spiritual significance, it also signifies something sacred for me on a personal level. I designed the ring to have 7 bands in honor of My Ruin’s new 7th album “A Southern Revelation” which we released as a free download and gift to fans on the 7th of December exclusively via our website at http://www.myruin.net “ – Tairrie B.

This spectacular sterling silver, 3-part jointed armour ring incorporates 4 plain bands and 2 rosary bands on each side with the Spanish inscription “Mi Ruina Por Vida” [“My Ruin for Life”] engraved into the knuckle band. Each ring is hand crafted in London, oxidized and smoked to give it a subtle vintage, aged effect and is available in sizes L – Z+2 for men and women. The “Mi Ruina Ring” is also featured on Tairrie B in the bands recently premiered new video for “Tennessee Elegy” which she co directed and comes scented in her custom blended signature oil inside a black velvet pouch with a personalized signed card.

“I chose the phrase “Mi Ruina Por Vida” because I felt this represents my commitment towards my band and everything I believe in as an artist. It’s a motto of strength and stamina which goes hand in hand with the armor vibe and I hope fans and non fans of my band will be able to appreciate the sentiment behind it, along with the intricate detail and beauty in the way it was crafted with both feminine and masculine qualities which compliment each other. When Alex sent me the original master I was thrilled to see how amazing it turned out. It’s a bad ass ring and perfect way to adorn your middle finger!” – Tairrie B

Seventh Circle Artworks is a small, London based company specializing in custom made, hand crafted jewellery featuring 2 main artists/designers – Alex Palmer and John Poulter, between them combining over 15 years experience in the jewellery trade, underground rock/metal music scene and fine art/sculpture.  The collaboration with Tairrie B of My Ruin follows on from SCA’s other work with doom metal legends Saint Vitus, Candlemass, Macabre and VON, Kirk Windstein, Jimmy Bower and Phil Anslemo from Down, alt. model/clothing designer Nina Kate and bass legend Ron Holzer of Trouble.

The “Mi Ruina” Ring will be available exclusively at www.seventhcircleartworks.com – Direct Link to Purchase : http://www.seventhcircleartworks.com/#!__online-shop/my-ruin

My Ruin – Tennessee Elegy – Video