South African alt-rock band OnDisplay has released the music video for their latest single, “Loophole” — a visually striking and emotionally charged piece that dives deep into themes of identity, social pressure, and self-deception.

Blending theatrical imagery with a powerful narrative, Loophole explores the “masks” we wear to navigate societal expectations. With its haunting aesthetic and layered symbolism, the video blurs the lines between dream and reality, authenticity and illusion — echoing a growing modern dilemma: how easily we can lose ourselves trying to fit in and live up to external ideals.

“We all get drunk on society sometimes,” says drummer Greg Groothedde. “We chase what’s trending, what’s ‘acceptable,’ what people expect of us — and we lose sight of what really matters. Sometimes, we have to step back and ask: are we doing this for our own happiness, or just to please others?”

Guitarist and vocalist Ryan Kopman adds,“This track is about the fake versions of ourselves we create to impress and belong. It’s uncomfortable, but we needed to confront that. Bottom line: be yourself, be you. Don’t let society dictate who you are or who you need to be. You’ll find greater success — and peace — in every part of life by simply being real.”

Directed with a cinematic eye and filled with bold, symbolic visuals, Loophole challenges viewers to question what’s real, what’s imposed, and to reconnect with the most authentic version of themselves in a world consumed by performance.

Loophole is available on all digital platforms.

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OnDisplay, the dynamic hard-hitting rock duo, have just released their latest music video for the 2024 single “Dig.” This electrifying track, paired with a captivating music video, takes viewers on a dark journey through the tumultuous terrain of toxic love and obsession.

The video powerfully illustrates the destructive consequences of being ensnared in unhealthy relationships. It highlights the often-overlooked personal toll these toxic bonds take, even when friends and loved ones try to intervene and save us from this ‘slow poison.’

Buy and stream the single at https://distrokid.com/hyperfollow/ondisplay/dig

Ryan, the frontman of OnDisplay, shares, “We’ve all experienced relationships that were detrimental to us. Often, we only realize the extent of the damage once we’ve escaped. In many cases, we are aware these relationships are doomed, but we stay due to self-worth and confidence issues. We wanted to portray this message in a playful and interesting way in the video.”

Greg Groothedde, the drummer of OnDisplay, adds, “These situations frequently lead to our own downfall. We all know someone in a toxic relationship who allows their partner to dominate their life and lets abusive characteristics keep them trapped. The broader message is to seek support from family and friends without the fear of being judged. You would never feel stuck or trapped if your relationship was built on genuine, mutual love.”

The music video’s dark and creepy undertones effectively convey the mental darkness one might feel when caught in a toxic relationship. The narrative keeps viewers on edge, eager to see if Ryan’s love-intoxicated character can be rescued by his friend before it’s too late.

OnDisplay, relatively new on the scene, continues to impress with their mesmerizing and catchy bangers. Fans and newcomers alike are encouraged to follow the duo on social media and their YouTube channel. Add “Dig” to your playlists—you won’t regret it.

About OnDisplay:
OnDisplay is a two-piece hard-hitting music duo known for their intense and captivating sound. With their latest release, “Dig,” they continue to push boundaries and explore the depths of human emotion through their music.

More information at https://www.facebook.com/OnDisplayOfficial

OnDisplay, the dynamic electro metalcore duo, has unveiled their latest musical endeavor, “Soothe,” complemented by an engaging lyric video. This composition serves as a poignant exploration of personal battles with mental health and substance abuse, guiding listeners through the intricate journey of overcoming obstacles and embracing self-discovery.
 
Comprising vocalist and guitarist Ryan Kopman and drummer Greg Groothedde, OnDisplay has earned acclaim for their distinct fusion of melodic rock and metalcore, enriched with elements of screamo. Their unique sonic signature continues to captivate audiences with each successive release.
 
Building upon the success of their debut track, “Stuck,” in October 2023, OnDisplay maintains their commitment to authenticity and the exploration of substantive themes in their music. This dedication positions them as influential figures in the electronic rock and post-hardcore landscape.
 
Fans can immerse themselves in the emotional depth of “Soothe” through its lyric video, promising a visually compelling experience that harmonizes with the track’s intense emotions.

Buy and stream the single at https://distrokid.com/hyperfollow/ondisplay/soothe

The creative genesis of “Soothe” began at one of the bands rehearsal sessions with Ryan exploring a dynamic opening guitar riff, which triggered a compelling beat by Greg. As the band refined a captivating hook riff, experimentation with synths and vocals ensued, culminating in the creation of the main vocal hook during studio sessions. Reflecting on the recording process, the band shares, “We prefer to demo everything, utilising our private studio to capture fresh ideas as they come. We dedicated a lot of time to perfecting the structure of ‘Soothe,’ and once we were satisfied, we entrusted it to our friend Robin Adams, who added the final touches.”
 
Excitingly, OnDisplay is set to release their inaugural music video for “Soothe” in early December 2023. To ensure you don’t miss this significant event, subscribe to the OnDisplay YouTube channel.