HELL IN THE CLUB have released the official lyric video for the song ‘Proud’, taken from the band’s upcoming new album ‘Devil On My Shoulder’, out November 4th, 2014 on Scarlet Records. Watch the video here:

HELL IN THE CLUB include members of acclaimed acts such as Elvenking, Death SS and Secret Sphere, but their music stands out as something totally different: they mix classic hard rock and modern sounds, heavy metal and party songs, fifties rock’n’roll and anything in between. ‘Devil On My Shoulder’ is a powerful, exciting album that displays strong songwriting capabilities, top notch musicianship and meaningful lyrics (one song is based on Daniel Pennac’s ‘La Saga Malausséne), in the vein of the great heavy/rock albums of our times. ‘Devil On My Shoulder’ was produced by Simone Mularoni (DGM, Empyrios) at Domination Studios in San Marino. Cover artwork was made by Justin Osbourne of Slasher Design (Suicide Silence, Municipal Waste, 3 Inches Of Blood).

‘Devil On My Shoulder’ video teaser is available here:

More news will be revealed soon on http://www.scarletrecords.it and http://www.hellintheclub.com