Future PR has issued that the Northern Irish rockers SINOCENCE have teamed up with Planet Mosh exclusively to premiere the official music video for ‘Long Way Down’ taken from the quartets most recent record ‘No Gods, No Masters’ Vol 1. The video was shot in Belfast in the cities Titanic Quarter; across the street from where the Iron Throne resides famed in the epic fantasy television drama and book series Game of Thrones.

See the video HERE.

George Clarke from Yellowfever Productions worked with the band on the shooting and directed ‘Long Way Down’. “George is pretty much the biggest independent film maker in Ireland and has won awards across the world for his films. We talked with him for 10 minutes and were like, right, this is guy”, states guitarist Anthony McCaughley. “As far as the location goes we wanted to be in a fairly dramatic space but we just wanted to present ourselves as a band and kept it as real as possible. The location we chose was the Titanic Quarter area of Belfast. Just across the street from the Paint Hall Studios where the Game of Thrones sets are and in the shadow of the Harland and Wolf Cranes where the Titanic was built. We were gonna shoot it in the dry dock were the Titanic actually was put together but it was going to cost a fortune [laughs]… maybe next time…”

Commenting on the song itself Anthony continues, “It’s about choosing a path in life and the dealing with struggles that lie upon that path. It deals with how much someone is prepared to lose or risk, to follow their heart and do something they believe in. Maybe to others distain at times. Doing anything that is a lifetime’s work to see a goal fulfilled is always going to be tough. Once you go down that road… you know… it takes stamina and balls to stick to it.”

‘No Gods, No Masters’ Vol 1 was self-released by the band late last year and has been cited as “one step short of genius!” by Planet Mosh and “an album of depth of feeling… excellent and surprisingly detailed” by Metal Ireland.

Catch Sinocence live at Limelight 2 on Saturday 25th May 2013 with support form Dead Label, By Any Means, Red Six & September Cross.

http://www.sinocence.co.uk