Since its 1983 debut, the Spring Festival Gala is a tradition for Chinese New Year celebrations and it is recognized by Guiness World Records as the world’s most-watched TV program.

Triumph Music confirmed OneRepublic’s appearance and got superior time slot for its airing on Jan 28th. OneRepublic has become the first American band to perform during China’s Spring Festival Gala.

Triumph Music CEO Gary Chow states “It was great honor and privilege to work with such talent as OneRepublic’s. It was challenging but rewarding to work on the project, and with everyone involved wanted this historical performance to happen. We have lots to thank to China Media Group (CMG), producer of Spring Festival Gala.” Triumph partner Richie Mattila adds “The approval process was highly stringent but it got selected as one of favorite segments at the end.”

Followed the successful airing (600millon views) with joint post-promotion efforts from artist team and Triumph Music, OneRepublic quickly established themselves as one of the most popular Western bands in China. Gary Chow says “We see how influential the Spring Festival Gala is, OneRepublic performing during the show went viral and it was the most-discussed topic on China’s socials with numbers of fans doubling overnight.”

Triumph Music is an artist service company based in Shanghai specialize in booking, promoting and developing international artists in China.