VICTORY Records has issued the following:

THE ROYALTY has premiered a new music video for “Bartender” on Tuesday, May 29. “Bartender” is off their new album, Lovers, which was released on May 8, 2012. The band might be new to the scene but has already received high praise from the New York Times and many other media outlets.

Check out the Vevo video premiere for “Bartender” here.

Based on a tale many find themselves in from time-to-time, “Bartender”, is the story of falling in love with the one who serves us our drinks. The video, shot in the heart of Chicago’s hip neighborhood – Bucktown/Wicker Park, showcases the bands powerful stage presence. Front-woman Nicole Boudreau belts out soulful lyrics and breezy doo-wop melodies that are sure to captivate audiences across the world. Directed by Eric Richter and produced by his talented team, this video is sure to leave both men and women with the thirst for a stiff drink and a cold shower!

·         The New York Times calls THE ROYALTY eclectic and impressive saying, “[Lovers is] “one of the year’s most unexpected and enjoyable rock records.”

·         Washington Times says this female fronted indie rock band, “rolls vintage influences into a sound that’s equally shaped by rock ‘n’ roll, a move that helps distance this Texas-based group from the rest of the retro pack.”

·         San Antonio Express News says, “[THE ROYALTY] rafts smart, catchy, unself-conscious songs that feature words and music in equal measure. The band certainly deserves a crown for its past-meets-present punch.

THE ROYALTY line-up: (order of the picture left to right)

·         Joel Quintana, Drums – Is an engineer. He is currently working towards his doctorate in engineering and had a major test during the week of the CD release. Joel used to work for the government testing rockets and rocket launchers which gave him a government clearance. He used to be in a hip-hop band and was also in a very popular band in Mexico.
·         Jesus Apodaca, Guitar – Is a teacher and plays with the El Paso Symphony.
·         Nicole Boudreau, Vocals – Is a classically trained vocalist.
·         Will Daugherty, Bass – Is a high school teacher and is currently working to become a guidance counselor.
·         Daniel Marin, Keys – Was a news anchor for the local El Paso ABC station.