Rock legends AC/DC are set to expand the availability of their range of wines following their official release last year in Australia. AC/DC The Wine has become a huge hit with fans while also achieving critical acclaim.

Sales figures compiled by Warburn Estate, the exclusive producer of AC/DC The Wine, show that more than 50,000 cases have been sold since the initial introduction last fall in Australia, including retail sales of greater than 6,000 cases within the first week after its release – record sales levels for the launch of a new proprietary wine brand.

The deal was brokered by Live Nation Merchandise, AC/DC‘s worldwide merchandise representative.

Peter Jackson, whose Winestate Wine Marketing And Promotions company reviewed the wines shortly after the Australian release said, “Traditionally all Winestate judgings are run exactly the same as any typical wine review program. With over 10,000 wines judged every year, more than 60% of wines submitted are not recommended. The new AC/DC wine label is not only very clever marketing, it’s actually quite a very good wine!”

AC/DC The Wine is sourced from some of the Southern Hemisphere’s most popular and established wine regions, Southeast Australia and Marlborough, New Zealand. The wines are styled for maximum enjoyment while the packaging features graphics from a number of AC/DC albums. For the greater than 20 million AC/DC fans on Facebook and wine lovers around the world, the price-quality value of these wines and the unique story are a sure hit.

AC/DC The Wine will be released in the United States with four varietals for fans and wine lovers alike; Back in Black Shiraz, Highway to Hell Cabernet Sauvignon, Thunderstruck Chardonnay and Hells Bells Sauvignon Blanc. A fifth varietal, You Shook Me All Night Long Moscato, will be available soon!

The wines go on sale today at www.vinport.com and beginning shortly the wines will be available through select national, regional and local outlets including featured Total Wine And More locations. The suggested retail price of the wines is $17.99.

Source: Blabbermouth.net

Laithwaites Wine, the independent wine store, today announces its launch of AC/DC The Wine. AC/DC has teamed up with Laithwaites and one of Australia’s favorite wineries, Warburn Estate, to make the critically acclaimed wine and rock the entire wine world.

Following the huge success of the AC/DC The Wine in Australia, Laithwaites today celebrates being able to exclusively bring this top-billing “rocker” wine to U.K. consumers.

Celebrating two classic wine styles — Shiraz and Sauvignon — classic rockers AC/DC and celebrated Australian winery Warburn Estate, have created two high-voltage wines, available to buy today at www.laithwaites.co.uk:

* Back in Black Shiraz 2011 – Barossa (from £9.99 a bottle) and;
* Hells Bells Sauvignon Blanc 2011 – Marlborough (from £9.99 a bottle)

Sourced from some of the Southern Hemisphere’s most popular and established wine regions, and styled in 100% AC/DC packaging, the wine will delight die-hard classic rock fans — including AC/DC‘s 13 million Facebook fans — and wine lovers familiar with Laithwaites‘ top-quality, exclusive wine lines.

Within two weeks of its launch in Australia, sales of the exclusive wine went platinum. Critical acclaim flowed for the wines — including a Winestate Recommended medal for the Hells Bells Sauvignon Blanc — produced at world-renowned and medal-winning winery, Warburn Estate.

Laithwaites‘ on-the-ground Australian wine buyer, Dan Parrott — who travels Australia’s vast country seeking out wonderful wines for their customers — comments: “The AC/DC project was music to our ears at Laithwaites. For us, wine is about pleasure, passion and fun and AC/DC The Wine enables our customers to indulge two great passions: great wine and great rock. Our relationships with dynamic wineries, like Warburn Estate, means we can make these fantastic, fun and quality wines available to our customers. And be sure, these wines are no novelty act; we have two signature styles with the Barossa Shiraz and the Marlborough Sauvignon, with the volume turned up!’

Source: Blabbermouth.net