TOGETHER WE CAN

TOGETHER WE CAN is the musical operation carried out by Aperol and Rockin’1000 to actively support the Civil Protection, which is busy at the forefront of facing the ongoing emergency.

Together to do good, Aperol and Rockin’1000 have created an enormous band composed of 1,200 musicians who, while all united virtually in their own homes, sang and played “Una musica può fare” by Max Gazzè. The result is a touching choral video which includes all of the audio and video contributions made by the musicians who answered the call, in order to launch a fundraiser together for the Civil Protection.

Participation in Together We Can was open to everyone, starting with Rockin’1000 – the biggest Rock Band in the world. The invitation was also extended to musicians who aren’t part of the Community, registering a good 1,215 audio/video contributions. Amongst the many backgrounds were living rooms, kitchens, and the bedrooms of the participants who, being composed of 450 guitarists, 273 singers, 186 bass players, 162 drummers, 60 keyboard players, 53 saxophone players, 20 trumpet players, and 11 trombone players, come from all different geographic areas: Italy, France, Austria, Germany, Belgium, Switzerland, Russia, Argentina, England, and Tunisia.

Now more than ever, what music can do is generate a lot of solidarity. Music can make us feel closer, more united. Even if we’re far away, together we can laugh, sing a song, share emotions and, above all, give a contribution to support the emergency.

For this reason, Aperol and Rockin’1000 donated 50€ for each participant and, once we made it to 1,000 participants, Aperol doubled their donation. Thanks to TOGETHER WE CAN, 100,000 euros have already been raised in support of the Civil Protection, and together we can do even more. Anyone can join and participate in the donation, because together, we’re stronger.

We’d like to thank the authors of the musical composition “Una Musica Può Fare” Max and Francesco Gazzè, OTR management, and the Sony/ATV Music Publishing editions for supporting the initiative promoted by Aperol and Rockin’1000.