Yesterday, Dublin based RITUAL EFFECT unleashed their new lyric video for ‘Brand New’, taken from Upcoming EP ‘Too Late to Turn Back‘!
The band comments:
“Brand New is unleashed today! The song is about being sure you are following the right path but when you reach your destination, nothing is as expected. We are delighted to finally have this new tune out to the world, and it won’t be long until the rest of the EP is released. Brace yourselves 🙂“
Watch and enjoy the lyric video here:
The lyric video was created by Mohsen Fayazi @stargazer.multimedia.
Stream ‘Brand New’ at
Spotify – https://open.spotify.com/track/0aN6054V3oN64AbD4PFaNx
Apple Music – https://music.apple.com/us/album/brand-new-single/1611915516
Hearnow.com – https://ritualeffect.hearnow.com/brand-new
Earlier the band revealed on ‘Too Late to Turn Back’ EP:
“This is the “difficult second album” but not in the traditional sense. The difficulty we faced with this one was the crazy amount of lockdowns and lack of in-person contact we had throughout the whole process.
It’s a pretty different set of tunes to the first album. “Fossils” had lots of fast paced 4 minute rock songs. These compositions are longer and heavier and go in more directions. And unlike the last album, Paul was with us from the very start of the writing process here, and it shows!
The biggest thing we’ve learned through this recording is that nothing can ever be taken for granted. It’s been a year and a half since the last time we got on stage together and this whole experience has just made us hungrier and more determined than ever. We believe that there’s an energy to these tracks that reflects that, and we chose the title “Too Late To Turn Back” because it represents where we stand right now as a band – all in, focused, and ready to seize our moment.
We are very excited to finally have this mini-album ready for the world. Hope you enjoy it!”
Check out the trailer video for ‘Too Late to Turn Back’ EP at https://youtu.be/_f9u5Xuvn8c
‘Too Late to Turn Back’ Tracklist:
Coverart was created by Siobhan Feeney and Eadaoin Curtin.
More information TBA, stay tuned!
Dublin based RITUAL EFFECT fuse aspects of grunge and metal together with catchy riffs, fast paced songs, driving choruses and high energy shows. Since the band’s inception in late 2017, they have written a massive amount of songs, clocked up a hefty amount of gigs, and they have been invited back everywhere that they have played, receiving enthusiastic feedback from far and wide. Each band member has previously written and recorded with different ensembles around the country but none could resist the call to join this new family. Each of the members has their own style and very different qualities which have been intricately wound into Ritual Effect. They are professional to work with, fun to hang out with, and awesome to witness. 2019 saw the band enter the studio for their first serious project, their debut album “Fossils”. This 15 track album is a heavy, melodic nod to their past and sets the pace for a high speed, full on sonic assault to the future. With their song bank close to full storage, a follow up mini album ‘Too Late to Turn Back’ will hit the shelves, song by song, in early 2022. There is no limit to what this band is capable of in the rehearsal room, on stage or on tape. Come join the Ritual and embrace the Effect.
Watch the videos, taken from the debut album “Fossils”:
‘Four Point Zero’ – https://youtu.be/-Pv_G9vL22A
‘Juice’ – https://youtu.be/Mmsc7PcCXRw
‘Swinger’ – https://youtu.be/BSjGRP3BAS0
‘Smear Campaign’ – https://youtu.be/BQf1HD6Kv64