IA is a Finnish, Helsinki-based shamanic metal music concept designed to induce states of trance and bring the listener beyond the limits of ordinary awareness, into realms of full-blown psychedelia and spiritual insight. The IA experience consists of polyrhythmic patterns, groovy riffs and deep, psychedelic atmospheres combined with the heavy, powerful sound of straight-forward metal, all bathed in blacklights and wrapped in UV-active decorations.
IA releases today their new single and first music video Higher Power From Below. The song is an explosive and energetic spell of empowerment consisting of only 12 powerful words. By those words, strength is called from the roots of one’s being and the earth itself to pull one’s spirit from the darkness of ignorance and fear into greater awareness and freedom. The music video is produced by the Finnish Riivata Visuals, who have made videos for such artists as Fear Factory, Vola and Atlas. Alongside the rest of the band, Ukri Suvilehto from Abbath and Brymir’s Jarkko Niemi can be seen descending into a violent trance in the video. Ukri also co-produced and performed the drums for the single.
IA states: “For long we’ve wanted to compose a song with only few words in lyrics that would sound like a mantra. In our new single Higher Power From Below we were able to implement it very naturally. This is also our first music video and it was very inspiring to work with Finnish production company Riivata Visuals. “
IA’s debut album initIAtion released on 2020 was a concept album rooted in different shamanic and mystical traditions, personal experiences and stories. It conveys a tale of the birth of a shaman: from the realization of the inherent inner power to the healing of the self and ultimately to the death and rebirth of the shaman-to-be. On the other hand, it’s a story of a soul’s struggle in fulfilling its inescapable destiny to become a medium between the ordinary and the spirit world. With live shows in mind, the narrative is carefully weaved within progressive drama-driven arrangements and dynamic soundscapes ranging from tranquil meditative moods to ecstatic metal mayhem.