“Interpreter of emotions about life and the surrounding world!”
JUFFI is the winner of The Voice of Finland in 2020 and has recorded three songs with Universal Music Finland. He is currently a freelance artist. He composes and writes most of his songs himself. Juffi is an interpreter of emotions and the lyrics are mostly inspired from life and the surrounding world. Juffi’s first self-published song ‘Watch Forever’ is released today, September 28th. Musical producer Janne Väätämöinen. Single cover photo by Samu Aaramaa.
Stream and order ‘Watch Forever’ at Spotify or on YouTube:
About the process of making the song, Juffi reveals:
“The midsummer of 2020 I was with a small group of people by a lake in a cottage. A question came up to list three things You could watch forever. One of us said a sleeping child, streaming water and flaming fire. We all agreed and I asked for permission to write a song about these things. I presented the demo to Janne Väätämöinen and then we started to work on it. ‘Watch forever’ happens to be my first song as a freelancer solo artist. This was also the first time I worked with Janne and I learned a lot of new things. I am very pleased with the end result and hopefully all the listeners will agree.”
“When I first got the demo containing the synth, piano and vocal track, the song’s birth story and the child mentioned in the lyrics first brought sensitivity to my mind. I thought we would make a delicate piano ballad out of the song. However, getting better acquainted with the lyrics and due to the bold feeling they bring, we wanted the song to be rugged. On the other hand, I wanted it to have sensitivity and elements of more modern pop and a stadium rock type of mood. Hopefully, the listener will also hear these nuances in the song, and its atmosphere — through the music and lyrics — will take you to the flames of the campfire and the smoky national landscape.”
More about Janne Väätämöinen (photo below):
Janne Väätämöinen is a Finnish musician, guitar teacher and music producer who worked and played in the great progressive metal band Fireproven between 2006 and 2022. Little by little, he has started working as a music producer and recording engineer in his own home studio — Juffi’s single ‘Watch forever’ as his biggest project.