Metal Shock Finland (World Assault )

Canadian deathcore titans Brand of Sacrifice have returned with a devastating double single, ‘Seeing Red’ and ‘This Place Wasn’t Meant For Us’, marking the band’s first new music since late 2023 and the opening strike of a major new chapter. Arriving with the scale, precision, and emotional force that have made Brand Of Sacrifice one of heavy music’s most singular modern bands and serious contenders for the modern deathcore crown, the two tracks feel both newly sharpened and deeply connected to the sound, scale, and conviction that the band are known for.

Listen to ‘Seeing Red’ & ‘This Place Wasn’t Meant For Us’ HERE
Watch the visualizer for ‘Seeing Red’ HERE
Shop the accompanying ‘This Place Wasn’t Meant For Us’ merch capsule HERE

Since their formation in 2018, Brand of Sacrifice have built a world around a lethal combination of force and feeling. Across every era, their sound has carried the feeling of standing at the edge of something enormous, where beauty, violence, grief, and transformation all collide in the same frame. With the two new tracks released today, Brand of Sacrifice reconnect with the atmosphere and emotion of early releases The Interstice, their 2019 debut EP, and their 2021 Billboard-charting, Juno-nominated sophomore album Lifeblood. The result is a continuation of the band’s formative instincts: visceral heaviness, cinematic unease and emotional immediacy, sharpened through the force and command of the band they have become.

’Seeing Red’, sees the band come out swinging with one of their most direct and overwhelmingly brutal tracks to date. Built for devastating impact, the track is arguably one of the heaviest in the band’s catalog but underneath the brutality is something more human. The track speaks to the desperate search for agency when everything feels unstable, turning the guttural chaos of the music into something listeners can connect to on an emotional level.

Its companion, ‘This Place Wasn’t Meant For Us’, leans into the band’s gift for atmosphere and tension. Hauntingly eerie, cinematic, and slow-burning before the earth finally gives way, the track pulls the listener deeper into the darker, moodier sonic world-building side of Brand of Sacrifice.

Speaking on the new singles, vocalist Kyle Anderson shares:

“Seeing Red” and “This Place Wasn’t Meant For Us” mark an incredible moment for us as our first new material since 2023. While these songs push Brand of Sacrifice forward, they also reconnect with elements of our past, drawing inspiration from the atmosphere and emotion of The Interstice and our sophomore release Lifeblood. We wanted to strip things back and focus on something more visceral, and honest while capturing a sense of nostalgia without simply repeating ourselves. We’re very proud of these tracks and can’t wait for everyone to experience this next chapter with us.”

The new tracks follow the band’s 2023 EP Between Death and Dreams and standalone single ‘Purge’, which also marked their signing to Nuclear Blast Records after their incendiary independent rise. That chapter expanded Brand of Sacrifice’s emotional and thematic range, with Anderson moving away from the anime themes of previous releases and looking inward to explore the darker trenches of the human condition while the band continued to stretch their sound into increasingly cinematic territory.

With ‘Seeing Red’ and ‘This Place Wasn’t Meant For Us’, Brand of Sacrifice pull the atmospheric world building and cinematic violence of their formative work into the present with the same level of brutality and a closer examination of the human condition. Every detail feels sharpened by the band they are now: heavier in impact, broader in theme and atmosphere, and more direct in intent. It is the sound of a band stepping into their next chapter with total command of the world they have built.

ABOUT BRAND OF SACRIFICE

Since their inception in 2018, Canadian deathcore unit Brand Of Sacrifice have carved out one of the most distinctive identities in modern heavy music. Inspired by the thematic and artistic world of Kentaro Miura’s Berserk, the band have built a sound designed to feel cinematic in scale and immersive in execution, fusing orchestral arrangements, ethereal atmosphere, electronics, crushing heaviness, and melody into a world that feels both brutal and expansive.Their 2021 sophomore album Lifeblood became a breakout moment for the band, charting on Billboard and earning a Juno Award nomination for Metal Album of the Year. The release helped Brand of Sacrifice amass a dedicated global fanbase, pushing them beyond 70 million streams and onto high-profile tours with acts including August Burns Red, Spiritbox, We Came As Romans, Thy Art Is Murder, and more. The band continued expanding their sound with 2023’s Between Death and Dreams EP and the standalone single ‘Purge’, the latter arriving alongside their signing to Nuclear Blast Records. Known for their massive choral soundscapes, punishing breakdowns, cinematic visuals, and devoted fan community known as The Branded Ones, Brand of Sacrifice have become one of heavy music’s most captivating live forces, with appearances at major international festivals including Wacken Open Air, Graspop, Brutal Assault, Summer Breeze, Download Festival, Welcome To Rockville and Sonic Temple. Now, with ‘Seeing Red’ and ‘This Place Wasn’t Meant For Us’, Brand of Sacrifice begin their next era with two tracks that reconnect with the atmosphere and emotion of their past while pushing into something more expansive, finessed and immediate.

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