Finnish Industrial metallers TURMION KÄTILÖT (Midwives of Ruin), Partawa and Mad Viking Finland Beard Club are making history by launching their own beard oil that is the first band-inspired beard oil that is brought to market in Finland. The beard oil, which is called ‘Viimeinen Voitelu’ (Extreme Unction), is sold as a limited edition that consists of 1000 bottles. 5€ of the proceeds of each sold bottle will be directed to The Association of Friends of the University Children’s Hospital.

”We have more or less hairy guys in the band. Personally, I’m such a masculine man that I’ve been using beard oils and other elixirs for a long time now. I was already familiar with the products of Partawa and I appreciated the good quality of them, so embarking on the project was an easy decision to make. We expected to be involved in the development process of the product and in making sure that the quality is good even though the product is promoted with the band’s name as well. It happened and even though we had some heated conversations that led to reaching the end result, it is excellent in terms of both composition and scent. It really is just like an unction that you wish to get on your last day”, tells Bobby from Turmion Kätilöt.

According to Bobby, the choice of the charity organisation was clear.
”Deciding that The Association of Friends of the University Children’s Hospital would get some of the proceeds was easy. If one’s mind starts to go off balance as a child, it is hard to fix it later in the adulthood. A little help goes a long way and unfortunately a lot of people are in a great need of it these days.

The owner of Partawa, Mika Poikonen, was eager to start the co-operation right away.
”When we heard about this opportunity to get to make a beard oil together with Turmion Kätilöt and Mad Viking Finland Beard Club, our group was full of spontaneous enthusiasm – it was awesome! We have all heard the music of Turmion Kätilöt at some point in our lives. Our enthusiasm was increased by the facts that some of the proceeds would go to charity and we would get to have an impact on the Finnish society.”

According to Mika, the product aligns with the style of the partners.
”Immediately upon hearing about the project, we got the idea that the product needs to be particularly sturdy and ”heavy”. The oil was named Viimeinen Voitelu and its scent consists of pine, juniper and, quite surprisingly, turmeric. The scent has a dark tone to it but the oil itself treats both the beard and the skin because we’ve put jojoba, argan and vitamin C in it. Viimeinen Voitelu is certainly the most masculine one of our products and it’s the perfect match for men who love metal music.”

”The demand for beard products has increased in general and we have been making natural and high-quality beard products that are inspired by Finland’s rugged nature. By combining the magnificent brand, Finnish labor and natural oils, we have gotten men to become interested in beard care in a whole new way”, tells Mika.

Mad Viking Finland Beard Club is a social club for men with mustaches and beards that was founded in 2017. The members are united by their willingness to serve and helpfulness especially towards the poor. The association wants to have an impact on the society by ensuring that children and the young have a better future.

The president of the association, Sami Orava, shares details about the origins of the band idea.
”Some time ago, a conversation about a band-inspired beard oil, the proceeds of which would go to charity, began in our group chat. We kept talking about it until we had the idea and we started pondering which band would be interested in joining us. Turmion Kätilöt was brought up and we contacted them. They were all in right away and it was incredible to get such a high-quality and famous rock band to join us. Partawa was an easy choice as the producer as we were already familiar with their products and liked them. We had also been collaborating with them since the founding of our association. If this product becomes successful and we get to donate some money to the charity like we wish to, we could imagine continuing to do this with different bands and different charity organisations in the future.”

You can buy the oil from https://www.partawa.fi and it is also possible to buy it at Turmion Kätilöt’s gig in On The Rocks from 13th of September on.

For further information, contact:

Turmion Kätilöt, bobbyundertaker@gmail.com
Partawa, mika@partawa.fi
Mad Viking Finland Beard Club, madvikingfinland@gmail.com