MOTÖRHEAD is turning it up to 11 on February 1 with the release of Sacrifice Shiraz Bag-in-Box. This is the world’s first Bag-in-Box for the rock ‘n’ roll world… and it ain’t any old box either! Modelled to look exactly like a guitar amplifier, this is a unique, iconic packaging from “the world’s loudest band” that unreservedly demands its place on the wine shelf.

“Can you decorate your rock’n’roll table with something better? No, I would not believe so,” says Mikkey Dee, MOTÖRHEAD‘s drummer.

“About 60 percent of the wine consumed in Sweden is from Bag-in-Box, which makes Sweden the world’s largest consumer of box wine. Naturally we want to provide the rock fans the same range of packaging choice,” says Yvonne Wener, head of Brands For Fans.

Brands For Fans is an importer and distributor specialized in launching wines and drinks from bands, artists and other strong brands. Within Brands For Fans, there is a passionate interest in music, popular culture with a lot of experience in working with the wine and spirit-trade and collaborating with strong brands. Brands For Fans are also specialized in viral and digital marketing, product and concept development and planning, realizing and following up on events.

As previously reported, MOTÖRHEAD‘s signature wine — which made its debut in Sweden in 2010 — has sold more than 300,000 bottles since it was launched.

The Australian Shiraz has been carefully selected by the hard rock legends and has been described as a wine with a fruity aroma, flavors of vanilla, blackberries, plums, eucalyptus and liquorice, but with soft rounded tannins. Or, as Lemmy Kilmister, lead singer, bass player and founder of the band, puts it: “My advice is — approach it with caution. I mean, wine is deceptive, anything can happen.”

Grammy-award winners MOTÖRHEAD are Lemmy Kilmister (bass and vocals), Phil Campbell (guitar) and Mikkey Dee (drums). Formed in 1975, the band has released a total of 21 studio albums. The band’s most recent album, “The Wörld Is Yours”, was released in February 2011, while two deluxe live albums/DVDs titled “The Wörld Is Ours” volumes 1 & 2 were released to huge acclaim in 2012.