Italian rock record label Frontiers Music Srl has entered into a wide-ranging distribution partnership with The Orchard, RED Distribution and Sony Music Entertainment covering global digital distribution as well as select physical distribution in a number of key territories around the world, it was announced today.
Under the agreement – which builds upon a long-running successful relationship between The Orchard and Frontiers Music Srl – The Orchard will continue to provide global digital distribution to Frontiers Music Srl. In addition, RED Distribution and Sony Music Entertainment Australia will now handle physical distribution for Frontiers Music Srl in North America, Australia and New Zealand, respectively.
The enhanced collaboration kicks off in 2017 with a release slate that includes records from Michael Bolton, Night Ranger, SteelHeart, TNT, and more.
The expanded distribution relationship stems from a decade of business between The Orchard and Frontiers Music Srl, working side by side on global digital strategy, marketing and sales for releases from classic acts such as Whitesnake, Rick Springfield, Asia, and Boston as well as up and coming European artists such as Eclipse, Inglorious, RavenEye, and One Desire.
In the U.S., RED will work to further expand the reach of Frontiers Music Srl in the world’s largest music market through its powerhouse physical sales team and nationwide reach in both retail sales and radio promotion.
“The Orchard has been Frontiers’ strategic digital partner for several years. Their support, dedication and belief has been truly amazing. They have been the foundation for the success of the label on the international markets,” Frontiers Music Srl President Serafino Perugino said. “The deal with RED and Sony Music marks a step forward in the strategic assets for the Frontiers label in the years to come, which is now fully under the Sony Music umbrella in North America and Australia as well. I wish to take the opportunity and thank RED/Sony Music and The Orchard for their belief, passion and good will toward the label.”
“It’s gratifying to see Frontiers evolve into the powerhouse label they are today. They are passionate about connecting fans around the world with music they love,” The Orchard CEO Brad Navin said. “This new chapter will take our partnership to the next level. It’s going to be fun.”
“Frontiers have built a connoisseurs rock and metal label that will be a perfect addition to RED’s family of labels,” RED President Bob Morelli said. “Serafino’s knowledge, years of success and expertise in marketing rock artists is extraordinary and we look forward to expand their reach to a broader audience.”
Founded in 1996 in Naples, Italy by Serafino Perugino, Frontiers Music Srl is known around the world for quality classic and melodic hard rock, progressive and metal music. The label has released albums from luminaries such as Def Leppard, Toto, Whitesnake, Yes, Journey, Survivor, Sebastian Bach, Styx, Jeff Lynne and ELO, Heart, Ted Nugent, REO Speedwagon, Stryper and many more. The label also creates exciting collaborations and bands to release rock’s finest voices, and give established artists the chance to show a new side of their musical personality. Achieving this means constant hard work from a well-oiled and highly ambitious team at the label headquarters in Napoli. Millions of records sold and several international Top 10 album chart entries are proof of their dominance in the genre. http://www.frontiers.it
RED is an innovative digital and physical distribution company owned by Sony Music Entertainment. Headquartered in New York City, RED is widely recognized as the industry leader in music distribution and artist development. RED specializes in digital account management, playlist marketing, physical sales and marketing, label and product management, and radio promotion for the industry’s best independent record labels and Sony joint ventures. In 2007, RED launched STACHE MEDIA, a multi-faceted marketing agency, to support RED releases and artists, in addition to outside clients. STACHE’s staff provides services in streaming marketing, influencer marketing, publicity, advertising, brand partnerships and creative content. With an emphasis on customer service, a passion for music and a collaborative culture, RED continues to provide its labels with a superior experience. https://www.redmusic.com
About The Orchard:
The Orchard is a pioneering music, film and TV distribution company that operates in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners’ business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry. http://www.theorchard.com.