According to Bravewords.com, A pewter tankard featuring IRON MAIDEN mascot Eddie in the Trooper pose has been released and can be purchased at this location.
In other news, a pack of three Titleist DT Solo golf balls featuring Iron Maiden mascot Eddie and Nicko McBrain’s printed signature are now available exclusively at the Iron Maiden shop, here.
According to Bravewords.com, IRON MAIDEN‘s million-selling ale, Trooper, is now available in Canada (!) at the LCBO in Ontario and Pure Global in British Columbia, Alberta and Manitoba. For other countries around the world visit Ironmaidenbeer.com.
The official swag for Iron Maiden’s Trooper, is now available at BraveWords’ newly-resurrected merch store at this location. Products include Trooper Beer t-shirts, printed cups, bottle opener keyring, pump clip, bar runner and more!
Iron Maiden teamed up with Cheshire family brewers Robinsons to create a new beer, Trooper earlier this year. Real ale fan and history aficionado Bruce Dickinson, Maiden’s vocalist, played a major role in developing the unique flavour of the beer, entailing ongoing visits to Robinson’s brewery in Stockport. Dickinson’s on-stage Union Jack flag-waving military character is an iconic element of the band’s live concerts and ‘The Trooper’, written by bassist Steve Harris, is one of Maiden’s most popular songs and one of the highlights of any Maiden show.
According to Bravewords.com, Back in Florida at the end of the European section of the IRON MAIDEN‘s Maiden England tour, drummer Nicko McBrain opens the very first bottles of Trooper Ale in the US with his friends Ken Tonkin and Mitch Tanne, at his restaurant Rock N’ Roll Ribs.
If you are in South Florida today (August 13th) drop in and join Nicko and some special guests along with 98.7 The Gator and enjoy Trooper British Premium Beer. More info here.
According to Thetelegraphandargus.co.uk, Bradford-based supermarket giant Morrisons has seen its sales of real ale rise thanks to an unlikely source – heavy metal titans Iron Maiden.
In June it became the only supermarket to stock Robinsons Brewery’s Trooper Ale, inspired by the band and brewed in conjunction with their lead singer Bruce Dickinson. Supermarket bosses say sales of the ale have been “phenomenal” and it is their fastest-ever selling newly launched ale. Sales have exceeded expectations tenfold and photographs of the bottle on store shelves have been widely spread on social media.
Robinsons Brewery unveiled the drink in May and with the backing of Morrisons it has now sold over a million pints – six months faster than the brewery expected. The ale takes its name from the band’s classic 1984 single The Trooper and the bottle features the same image as that release – band mascot Eddie taking part in the charge of the light brigade. The beer has the history of the 1884 battle on the back of each bottle.
Mark Land, Morrisons’ ales buyer said: “Trooper has been phenomenally successful since Morissons launched it in June. “The bottle’s label has definitely been a huge factor in its success, as has the push our stores have given it.”
Read more at Thetelegraphandargus.co.uk.
Source: Bravewords.com
According to Thetelegraphandargus.co.uk, Bradford-based supermarket giant Morrisons has seen its sales of real ale rise thanks to an unlikely source – heavy metal titans IRON MAIDEN.
Last month it became the only supermarket to stock Robinsons Brewery’s Trooper Ale, inspired by the band and brewed in conjunction with their lead singer Bruce Dickinson.
Supermarket bosses say sales of the ale have been “phenomenal” and it is their fastest-ever selling newly launched ale.
Sales have exceeded expectations tenfold and photographs of the bottle on store shelves have been widely spread on social media.
Robinsons Brewery unveiled the drink in May and with the backing of Morrisons it has now sold over a million pints – six months faster than the brewery expected.
The ale takes its name from the band’s classic 1984 single The Trooper and the bottle features the same image as that release – band mascot Eddie taking part in the charge of the light brigade. The beer has the history of the 1884 battle on the back of each bottle.
Mark Land, Morrisons’ ales buyer said: “Trooper has been phenomenally successful since Morissons launched it in June.
“The bottle’s label has definitely been a huge factor in its success, as has the push our stores have given it.”
Read more at Thetelegraphandargus.co.uk.
Source: Bravewords.com
According to Thedrinksbusiness.com, Robinsons Brewery has announced the production of the one millionth pint of IRON MAIDEN’s Trooper beer, just eight weeks after it was launched.
This equates to over 20,000 pints of the beer being drunk every day since its launch on 9 May, and the brewery said the mark had been reached six months ahead of schedule.
Robinsons’ managing director Oliver Robinson said: “We are amazed to reach this mark in such a short time, a million pints already is way ahead of all rational expectations, and are grateful for the support we have had from the retailers, Maiden fans, real ale enthusiasts, our distributors and the beer trade generally as they were so quick to catch on to the genuine and unique quality of this beer.
“This is a great showcase for our new brew house and demonstrates the sorts of volumes it is capable of producing. It’s very exciting to observe Trooper as it expands across Britain and then, we fully expect, internationally. It is easily the fastest selling new beer Robinsons have ever had, and quite possibly anyone else too.”
The brewery said it expected the demand for the beer to continue over the next couple of months as Trooper thanks to listings in many pub chains including Wetherspoons, Punch, Spirit and Enterprise. This all mirrors off-trade trends as the beer will be made available in more outlets due to demand.
Read more at Thedrinksbusiness.com.
Source: Bravewords.com
IRON MAIDEN‘s Trooper beer was officially launched yesterday at Robinsons Brewery in Cheshire, with a reception attended by brewing trade representatives from both the UK and Internationally. As fans may have read recently, the unprecedented upfront demand for the beer meant Robinsons had to brew three times a day, six days a week for the first time ever in the Brewery’s 175 year history to cope with pre-orders in excess of 300,000 pints. Robinsons were overwhelmed by the number of enquiries they’d had from all over the world and sent us a comprehensive listing of whereabouts the interest had been – from a staggering 184 countries! So, a big thanks to all our fans and it’s great to know the Maiden family extends into so many places where the band have never even had a chance to play before.
Bruce and Rod attended the Trade Launch, which began with Bruce conducting a tour of the Brewery to explain to everyone first-hand the process of exactly how Trooper beer is made. Robinsons Managing Director Oliver Robinson then gave a short speech about how the Iron Maiden/Robinsons collaboration came about and he presented Bruce with a specially engraved Brewery hand pump, in recognition of Trooper being the Fastest Ever Selling New Robinsons Beer. Bruce then pulled the first-ever pint of Trooper from the cask in the Brewery bar amid loud applause from the assembled crowd. Everyone then got down to the serious business of tasting the beer for themselves and it was very well received judging by the number of smiling faces and approving comments heard around the room. In fact Robinsons’ own head brewer, Martyn Weeks pronounced it his favourite beer, and renowned beer writer Pete Brown remarked how he found Trooper to be very good indeed and extremely drinkable.
Trooper is now available to order online throughout most of the EU, and Robinsons are working flat-out to ensure it will be available to the rest of the world as soon as possible. For updates on when Trooper is coming to a pub, bar or supermarket in your town/country keep checking Ironmaidenbeer.com or follow IronMaidenBeer on Facebook or Twitter.
To find out more about just how much the Trooper beer impacted on Robinsons brewery business, visit their here.
See more photos at this location.
In the video footage HERE, Bruce Dickinson explains the difference between draught Trooper and bottled Trooper.
Click image to watch the video
Metal Shock Finland (World Assault ) 