Frontiers Music Srl is pleased to announce the signing of Germany’s rising rock force Velvet Rush. To celebrate the announcement, the band has released their new single and accompanying video, “Nature Of The Beast”, available now.
Singer Sandra Lian commented: “Nature Of The Beast” is about the constant search for a secret formula. People watch, analyze and question every move, trying to figure out what makes someone succeed. In today’s world, it’s easier than ever to judge, comment and criticize from behind a screen, but not everyone is willing to put in the work”.
“The song reflects my belief that there is no magic recipe. It’s about self-belief, resilience, determination and having the confidence to trust your own path, even when others doubt it. The things that truly make a difference can’t be copied; they have to come from deep within. That’s the “nature of the beast”, she continued.
About signing to Frontiers, Lian added: “I’m also very excited to be joining the Label Frontiers Music and starting this new chapter together. From the beginning, I felt a genuine connection with the team and their vision. Frontiers has such a strong legacy in rock music, and I’m grateful for the opportunity to be part of it. I’m looking forward to sharing this journey and the music that’s still to come”.
Serafino Perugino, President and Founder of Frontiers Label Group, stated: “Germany has always been one of the world’s great homes for rock music, and Velvet Rush are exactly the kind of exciting new band we love to support. They have great songs, strong musicianship and a genuine authenticity that we believe can connect with audiences far beyond Germany. We are very happy to welcome them to Frontiers and excited to start building this next chapter together.”
Stream “Nature Of The Beast” HERE
Hailing from Hamburg, Germany, Velvet Rush are breathing new life into modern rock with a sound rooted in blues-infused hard rock, ’70s attitude, and contemporary energy. Fronted by the charismatic Sandra Lian, whose powerful and untamed vocals sit at the heart of the band’s identity, Velvet Rush combine authenticity, groove, and raw emotion into a sound that feels both timeless and fresh.
Alongside guitarist James Moncur, bassist Tim Black, and drummer Daniel Rothe, Lian leads a band whose electrifying chemistry has quickly earned them a reputation as one of the most compelling live acts on the European rock circuit.
The band recorded their music at Hamburg’s renowned Chameleon Studios with acclaimed producer Eike Freese (Deep Purple, Simple Minds, Slash, Status Quo), crafting a sound packed with driving guitars, memorable hooks, and undeniable energy.
Their debut single, “Euphonia”, immediately attracted international attention, earning Classic Rock Magazine UK’s “Best Rock Song of the Week” accolade in October 2024. Momentum continued with the release of their debut album “Trail Of Gold” in September 2025, which received widespread acclaim and was highlighted as a “Tip of the Month” and “Tip of the Year” by leading rock publications including Classic Rock, Rocks, and Rock Hard.
Onstage, Velvet Rush have continued their rapid ascent, sharing stages with Jerry Cantrell, touring Europe alongside The Vintage Caravan, and appearing at major festivals including Rockharz. The band’s calendar for 2026 includes appearances at Wacken Open Air, Maid of Stone Festival, Riverside Festival, and Osteguna Rock Vital Fest, alongside a coveted support slot on Rose Tattoo’s final European tour. Please find the full list of dates below.
With a second studio album coming soon, Velvet Rush are only just getting started. Armed with grit, passion, and undeniable attitude, the band are poised to become one of the defining new voices in modern hard rock.
UPCOMING TOUR DATES
Supporting Rose Tattoo
July 21 NL Tilburg – O13
July 22 NL Leiden – Nobel
July 24 DE Leipzig – Parkbühne
July 26 DE Osnabrück – Hyde Park
August 1 NO Oslo – Rockefeller
August 4 DE Bochum – Zeche
August 5 DE Frankfurt – Batschkapp
August 6 CH Pratteln – Z7 Summer Nights
August 7 DE Köln – Live Music Hall
August 11 DE Kaiserslautern – Kammgarn
August 12 DE München – Backstage Werk
August 14 AT Graz – PPC
August 15 HU Budapest – Barba Negra
August 16 PL Kraków – Kwadrat
August 18 DE Berlin – Astra
August 19 DE Braunschweig – Westand
August 20 DE Hamburg – Markthalle
Festivals
July 3 DE Wieslet – Datscha OA
July 5 DE Oldenburg – Burning Pants Festival
July 11 DE Nideggen – Tollrock
July 18 DE Jüterbog – Motorcycle Jamboree
July 19 UK Maidstone – Maid of Stone
July 29 DE Wacken – Wacken Open Air
August 13 DE Eisfeld – Woodstock Forever
August DE Mönchberg – Rock im Bad
August 22 DE Obrigheim/Pfalz – Rock im Hinterland
August 23 CH Aarburg – Riverside Festival
September 5 DE Brüggen Alst – Bongert OA
September 11 DE Marienmünster – Rock n Revel
December 18 DE Hamburg – Lordfest
Line Up:
Sandra Lian
Tim Black
James Moncur
Daniel Rothe
Metal Shock Finland (World Assault ) 